TCL Communication Formally Introduces World’s First Complete 18:9 Smartphone Portfolio with the Alcatel 5, 3 and 1 Series at Mobile World Congress 2018
BARCELONA – February 24, 2018 – TCL Communication today formally kicked off Mobile World Congress 2018, introducing its all-new and evolved smartphone portfolio, which features experiences that modernize its Alcatel smartphones, bringing flagship-style features and premium design language across the entire lineup. Alcatel will be the world’s first brand to deliver an immersive 18:9 display experience across each series in the portfolio, made possible by using custom-built displays leveraging parent company TCL’s award-winning television technology and bringing the immersive entertainment experiences to smartphone customers. The portfolio also features all-new Alcatel experiences such as Face Key, a facial recognition technology, and enhanced camera options that give users more control over how they capture the moments they want to remember and share. Additionally, TCL Communication is committed to the security of its Alcatel branded devices and will be offering regular Android security updates, on a minimum quarterly basis, on its most popular smartphones, including its all-new 2018 devices.
With Alcatel FullView 18:9 displays, all consumers will experience more screen space across the entire portfolio, offering more room for browsing the Internet, connecting with friends and loved ones via social media, catching up on the latest news and enjoying cinematic views for the entertainment they love. The Alcatel FullView18:9 displays also reduces the width of the phone, making each device feel smaller and easier to hold than comparable devices with the same display size.
“For nearly 20 years, Alcatel has been a leader at delivering high-quality, premium mobile technology experiences that are accessible to consumers around the world,” said Christian Gatti, Global President Alcatel Business Division and Executive Vice President TCL Communication. “As we introduce an all-new direction for our smartphone portfolio, we remain focused and committed to pushing the boundaries of what an affordably priced smartphone can be, providing even richer experiences and flagship-style designs for our customers around the globe.”
SIMGANIC : ALCATEL'S VISION FOR SIMPLET, ORGANIC INDUSTRIAL DESIGN
“In order to evolve our product portfolio, we needed to start by re-thinking the way we approached the design of our smartphones so that user interaction feels more natural and intuitive,” said Hagen Fendler, Chief Design Officer, TCL Communication. “With our newly introduced smartphone portfolio, we’re unveiling the beginnings of our new design philosophy we call SIMGANIC. This approach conveys organic and simplicity that aims at creating truly caring products with human centric perspective, allowing us to deliver iconic style with thoughtful details and the ability to standardize this philosophy across our entire lineup.”
The SIMGANIC design language can be seen and felt across Alcatel’s all-new 5, 3, and 1 series of smartphones. The series are broken down into the following:
ALCATEL 5 SERIES :
Geared towards everyday lifestyle, the Alcatel 5 sports a bezel-less 5.7-inch Alcatel FullView 18:9 display, premium brushed metallic unibody design, octa-core processor and fast charging, which cuts smartphone battery charging time by half. It also includes experiences that are built for social media lovers to share, such as a dual front camera with 120-degree super wide-angle with LED flash, offering amazing self-portraits that capture three times more than a typical selfie, for stunning group shots. The intelligent camera intuitively switches from portrait mode to super wide-angle mode when it detects more than 2 faces in the shot.
The Alcatel 5 comes with a suite of intuitive photo editing tools called Social Mode, which will allow you to take photos in a fun and more efficient way. With Social Square, you can review recently captured photos in one half of the screen, while the camera viewfinder remains active in the other half. This enables customers to review pictures as quickly as they take them, while making it possible to take new pictures at the same time. Instant collage lets you mash up your best shots into pre-set arrangements. Each section of the collage is taken one-by-one using the camera viewfinder and shifts to the next shape as you progress through the collage. Photo booth brings back those nostalgic photo moments from the fair or friends’ parties by taking four pictures in a row, one shot per second.
The Alcatel 5 features several key experiences designed to deliver greater value to consumers, including Face Key which is a new level of facial recognition security that enables you to easily unlock your device by simply glancing at the screen. In a process that takes less than half a second, Face Key breaks down each facial scan into over a hundred data points to ensure a more reliable match.
The fingerprint sensor is conveniently located on the back, and will include functionality beyond unlocking your phone, such as doubling as a shutter key when taking selfies and keeping sensitive information locked away in privacy mode; additionally, the sensor is programmable allowing each individual finger to launch a different app or service, so you can go straight to your commonly used apps.
The Alcatel 5 is now available in select markets in Metallic Black and Metallic Gold for 229,99 Euros.
ALCATEL 3 SERIES :
The Alcatel 3 series provides several great key experiences such as Alcatel FullView 18:9 displays, SmartCam, Face Key and fingerprint sensors below 200 Euros. The 3- series is designed with beautifully curved lines, sleek 2.5D contoured edge glass, and curved backs, for a comfortable fit.
The Alcatel 3 features an immersive 5.5-inch IPS HD+ display in ultra-compact form factor and beautiful spectrum glossy finishing at 149,99 Euros.
Available from March onwards in three colors: Spectrum Black, Blue and Gold.
The Alcatel 3X offers a larger 5.7-inch IPS HD+ display, more memory and a super wide angle dual rear camera at 179,99 Euros.
Available from April onwards in three colors: Metallic Black, Blue and Gold.
The Alcatel 3V packs an impressive 6-inch 2K (2160x1080) display combined with a real time bokeh dual real camera for stunning viewing experience at 189,99 Euros.
Available now in three colors: Spectrum Black, Blue and Gold.
ALCATEL 1 SERIES :
The 1-series of smartphone products is Alcatel’s most affordable lineup, providing universal access to great technology for everyone around the world. The 1 series breaks the entry-level stigma of bulky design, low quality displays, poor performance and disappointing camera experiences. This series will include the Alcatel 1X, the first sub 100 Euro device from a major global brand to come with an 18:9 screen.
It comes with premium modern soft touch finishing, 5.3-inch 18:9 display and rear camera up to 16 MP. In order to assure the best user experience, the Alcatel 1X will be one of the first smartphones powered by the latest Android Oreo (Go edition).
Starting from 99,99 Euros, the Alcatel 1X will be available from April onwards in three colors: Black, Blue and Gold in a satiny finish.
The Alcatel 1C (3G variant) featuring a metal body will be launched from 89,99 Euros.
Available from April onwards in three colors: Metal Black, Blue and Gold.
For more information on all of Alcatel’s latest smartphone and other mobile devices, please visit https://eu.alcatelmobile.com
About TCL Communication
TCL Communication Technology Holdings Limited (TCL Communication) designs, manufactures and markets an expanding portfolio of mobile and internet products and services under three key brands – TCL, Alcatel and BlackBerry - with its portfolio of products currently sold in over 160 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific. Incorporated in Hong Kong, TCL Communication operates nine R&D centers worldwide, employing thousands across the globe. For more information, please visit www.tclcom.com.
TCL is a registered trademark of TCL Corporation. All other trademarks are the property of their respective owners. Alcatel is a trademark of Nokia used under license by TCL Communication.
Trademarks, including but not limited to BLACKBERRY and EMBLEM Design are the trademarks or registered trademarks of BlackBerry Limited, used under license, and the exclusive rights to such trademarks are expressly reserved. All other trademarks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.
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